Ntombekhaya Gwaqa is driven by a simple goal – to change how students perceive the library.
As Marketing Librarian for CPUT Libraries, she sees her role as an opportunity to bring a fresh perspective and this has become her passion.
“The library offers a wealth of resources, tools and expert support that can truly enhance a student’s academic journey. It is always surprising to me that some students complete their studies without fully using the library and all it has to offer.
“There are librarians who are ready to guide students, as well as tools that can assist with research, assignments, and overall academic success. Being able to communicate this and bring that awareness to students is something I am very passionate about.”
She is not afraid of exploring new ways of connecting with students and bringing the library closer to them.
“I strongly believe that growth happens outside of one’s comfort zone and I am always willing to try new approaches. One of the ways I do this is by embracing social media as a tool to connect with students. In marketing, it is important to meet your audience where they are. Platforms like TikTok and Instagram allow us to bring the library closer to students in a relatable and engaging way.
“To affirm that we are on the right track, in 2025 we received a special mention from International Federation of Library Associations and Institutions (IFLA), a globally recognised and respected organisation in the library sector. This recognition encourages us to continue growing and expanding our digital presence, and we see it as just the beginning of what is possible.”
Her career journey didn’t start from a traditional library background.
“I studied Marketing and Communications, which laid the foundation for my career. In the early stages of my career, I worked as a lecturer, teaching marketing and related subjects. That is where I developed a strong passion for working with students and engaging with them in meaningful ways.
“I later joined Nelson Mandela University, where I was responsible for student recruitment. This role gave me the opportunity to travel across all nine provinces, engaging with learners from different backgrounds and schools across South Africa. It was a very rewarding experience that helped me build strong connections with students and understand their needs on a deeper level.”
Over the year she has held various managerial roles within the marketing space. “However, at some point, I reflected on my journey and realised that my true passion lies in engaging directly with people — especially students and users of a service. That is what led me to apply for the Marketing Librarian position at CPUT.”
She joined CPUT in April 2023.
“One of the aspects I truly enjoy about my role is working with the people in the library. There is a strong sense of teamwork and shared purpose. Whenever we introduce a campaign or idea, everyone contributes and supports it. That level of collaboration makes the work both effective and enjoyable.”
Gwaqa was born and raised in the Eastern Cape and comes from a “very big family”. We are eight siblings … cousins of cousins are regarded as immediate family at my home. I have two amazing boys,” she said.
“I value growth, connection and staying inspired. To unwind, I enjoy music, dancing, and travelling... I enjoy both the old classics I grew up with and today’s music.
“For me, it is a privilege to connect with music in all its forms. Even songs that are not from my age group resonate with me—like The World is Moving, We Were Meant to Stay, which I sing with passion. It reminds me that we are not meant to remain in one place or one mindset, and that there is so much happening in the world for us to experience, learn from, and appreciate while we are here.”
Written by Ilse Fredericks
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*One of Us is a new monthly feature that celebrates the people who bring CPUT’s values to life. Each edition will spotlight a staff member whose work and everyday actions exemplify our shared commitment to oneness and smartness.

In her opening speech, Brightness Mangolothi, Director: Centre for Diversity, Inclusion and Social Cohesion (CDISC), said that twenty years ago, CPUT was imagined as a place where transformation would not be a slogan but a lived reality. “Where inclusivity would not be optional but foundational. Where knowledge would not only inform but also inspire”.