- Home
- Faculties
Applied Sciences
Business & Management Sciences
- Courses (Prospectus)
- Departments
Accounting Sciences
Applied Legal Studies
Business and Information Administration
Cape Town Hotel School
Entrepreneurship and Business Management
Graduate Centre for Management
Human Resource Management
Management and Project Management 
Marketing
Operations Management
Public Administration & Governance
Retail Business Management
Sport Management
Tourism and Events Management
Unit for Applied Economics (Real Estate)
Unit for Quality, Risk and Knowledge Management
Unit for Research and Information Advancement
Unit for Strategic Initiatives and Projects
- Research
- Staff
- Documents and Resources
- Frequently Asked Questions
- Contact us
Education
Engineering & the Built Environment
Health & Wellness Sciences
Informatics & Design- Prospectus
Marketing
Marketing is crucial for the success of all organisations in today’s dynamic environment and this is why we have reimagined marketing education for the future.
What sets us apart?
Our marketing qualifications have a bold and distinctive focus on brand and digital marketing, which is combined with practical application.
Whether you are a recent matriculant, graduate or professional looking to advance your career, our qualifications are designed to equip you with the knowledge and skills needed to lead in the dynamic marketing landscape.
Our Qualifications
Diploma in Marketing
Build foundational marketing knowledge and practical skills to launch your career.
Advanced Diploma in Marketing
Deepen your understanding and prepare for postgraduate study or leadership roles.
Postgraduate Diploma in Marketing
Refine your strategic thinking and broaden your expertise.
Master of Marketing
Become a thought leader equipped with high-level analytical skills.
Doctor of Commerce in Marketing
Engage in advanced scientific research and contribute to marketing knowledge at the highest level.
Each programme helps students build a strong foundation in brand, digital marketing, market research, customer insights and strategic marketing. As you progress through the levels, you will develop specialised knowledge and competencies to think critically, manage strategically, and engage in scientific inquiry—all with a brand and digital marketing focus.
Admission requirements for the Mainstream and Extended Curriculum Programme (ECP)
Information relating to Marketing admission criteria and fees can be found on the CPUT webpage or via the following link.
Departmental Activities & Achievements
Faculty Achiever Awards
The Cape Peninsula University of Technology’s Faculty of Business and Management Sciences recently hosted the 2024 Faculty Achiever Awards, celebrating excellence in research, teaching, and administration.
The Marketing Department was proud to receive several top honours:
- Institutional Teaching Excellence Award - Dr Steenkamp
- Research Department of the Year
- Full Professor - Prof Rodney Duffett
- Secretary of the Year - Mrs Thersia Connolly
These accolades reflect the department’s commitment to academic excellence and impactful scholarship.
Open Day
CPUT's Open Day on May 6, 2025, at the Bellville Campus to explore our dynamic marketing programmes and meet our dedicated faculty.
Graduation
We proudly celebrate the achievements of our Marketing Department graduates during the 2025 graduation ceremonies, recognizing their dedication and success.
Why Choose Us?
In a time of technological disruption, economic change and environmental concern, marketing is more than a business function; it drives value creation. Our marketing qualifications will develop and broaden your business acumen, give you opportunities to share and learn, collaborate and grow, and develop excellence in the field. You will
- Learn how to build and deliver brand value in a digital-first competitive market.
- Gain insights into consumer behaviour and data-driven decision-making.
- Develop strategies that create meaningful connections between organisations and customers.
- Approach real-world marketing challenges through industry-based projects and work-integrated learning.
The Marketing qualifications blend sound academic study with a grounding in professional business practice through industry-based projects and work-based learning designed to provide students with practical, real-world marketing experience.