CPUT, together with Nedbank and the Western Cape Department of Culture and Sport, will host the Futures in Sports Business Conference.

The conference will take place at the The Nedbank Auditorium at the V&A Waterfront from 7-8 March.

This inaugural conference will provide a platform for role-players in the sports industry to engage and exchange ideas on the current challenges and future opportunities within the growing business of sport in South Africa.

 “One of the aims of the conference is for the role-players to get together and discuss the future of sports in the business sector. This is a very exciting time for all those who play a valued role in the sport and business industries,” says Prof Simeon Davies, Head of the Sports Management Department. 

The conference programme will include panel presentations and discussions. Keynote speakers will have the opportunity to highlight specific issues of relevance within their specialised field.

The conference will explore topics such as globalisation and the business of sport, the business of sport development and investment as well as the future of branding and sponsorship.

For more information and registration forms visit www.futuresinsport.co.za.

By Nurahn Ryklief

Photograph by Shane Swartz (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Written by CPUT News

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The collaboration of the sports and business industry can lead to job creation and have an overwhelming positive effect on many of South Africa’s socio economic issues.

This was the tone and message at the inaugural Future in Sport Business Conference held at the Nedbank Auditorium in Cape Town.

Jointly hosted by CPUT, Nedbank and the Western Cape Department of Culture and Sport, the two-day conference explored the various challenges facing the sports side of business.

Head of the Sport Management Department at CPUT Prof Simeon Davies says the conference featured a number of presenters with high levels of expertise in industry.

 “The conference has brought together partners to share visions of the future and develop partnerships to support growth and sustainability in the sport business industry," says Davies.

Speakers included Minister of Cultural Affairs and Sport, Dr Ivan Meyer and the renowned Professor of Sports Science and Exercise at the University of Cape Town, Tim Noakes.

A range of topics were explored such as globalisation and the business of sport, branding and sponsorship, drugs and cheating and innovation in sport studies and research".

“The conference enabled the various speakers and those in attendance to interact and engage each other on current challenges and future opportunities within the growing business of sport in South Africa,” says Davies.

By Nurahn Ryklief

Photo credit:  Ziyaad Karlie
    

Written by CPUT News

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A pilot study led by one of CPUT’s top academics demonstrates the benefits of rooibos for individuals at high altitudes.

Professor Simeon Davies, HoD: Sport Management, recently led a pilot study to investigate the role of Rooibos supplementation on humans during an expedition to the summit of Aconcagua, Argentina, which at 6962m is the highest mountain in the Southern Hemisphere.

The study assessed the prophylactic benefits of rooibos supplementation at high altitude, and ascertained why individuals make decisions to participate in extreme sport or adventure activities.

Exercise at high altitude induces a high degree of oxidative stress, which is often associated with High Altitude Sickness (HAS).

Many climbers who ascend to high altitudes often need to take prescription drugs to combat this.

The pilot study latches onto published research findings by the CPUT’s Oxidative Stress Research Centre led by Prof Jeanine Marnewick, which suggests that rooibos antioxidant compounds could have beneficial outcomes for high altitude climbers.

The research project involved eight participants who last month formed part of an expedition team climbing Aconcagua.

The research project will also forms part of a submission to the NRF South Africa/Argentina Joint Science and Technology Research Project at a later stage.

“It is exciting to think that a South African indigenous plant such as rooibos may be a natural way to attenuate (weaken) the effects of HAS, and provide a viable alternative to the use of prescription drugs,” says Davies.

Written by Kwanele Butana
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