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Building your brand

Wednesday, 18 April 2012

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Building your brand

Lance Witten a CPUT alumnus who is making his mark in the media industry returned to CPUT to encourage graduates to “build their brands”.

Witten, a sports anchor for eNews, told graduates that companies spend years building reputations and brands, which are their most valuable assets.

Referring to pop stars and celebrities, Witten says people too can be brands.

“As a graduate, each of you are your own brand.”

Witten encouraged graduates to go out into the working world and set out what they would like to stand for. He urged the class of 2011 to embrace qualities such as loyalty, integrity and to work hard in whatever industry they may find themselves in.

Whether graduates were making films, taking photographs or putting together garments, Witten says the quality of the product, will reflect your brand.

“At the end of the day it is your name that is attached to your brand.”

Witten says it will not always be easy build and grow your brand, but that graduates will reap the rewards.

“Go out there and establish your brand.”

CPUT Vice Chancellor Prof Vuyisa Mazwi-Tanga also encouraged graduates to play a meaningful role in the South African economy.

The fourth Business Faculty graduation ceremony continues in Cape Town today.

Tonight, the Faculty of Health and Wellness will confer diplomas and degrees on graduates at the Bellville Campus.

By Candes Keating

Picture by CLIVE GALANT

Written by CPUT News
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Radiography’s Rising Star

Thursday, 19 April 2012

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Radiography’s Rising Star

The Faculty of Health and Wellness took centre stage at one of the final graduation ceremonies happening this week.

And one of the brightest stars in the faculty, Stephanie Geldenhuys, was honoured with a Dean’s medal.

The award is offered to one student who excelled in all aspects of academic life.

Stephanie received her diploma in Radiography on Wednesday evening and expects to extend her studies to a BTech in Ultrasound.

She was commended for the 16 distinctions she received in her subjects across her entire three years of study.

Her achievements saw her being snatched up for community service training and she is currently

working in her home town of Worcester.

Stephanie is a prime example of the type of student guest speaker Tendani Mabuda urged the graduates to emulate.

Mabuda is the current Registrar and CEO of the SA Council of Nurses and has dedicated his working career toward the upliftment of the profession.

He also implored graduates to work together with their colleagues towards a common goal.

“There is no success in the healthcare environment that is based on a solo effort,” he says.

“It is a team effort.”

Mabuda ended by encouraging the class of 2011 to see their newly acquired certificates as the first step in a long career.

“Don’t just hang your qualification on the wall. Make sure it translates into a skills transfer.”

Graduation continues with the Faculty of Informatics and Design this morning and the first Engineering ceremony in Bellville at 7pm.

By LAUREN KANSLEY

Pictures by CLIVE GALANT

Written by CPUT News
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