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FBMS nurtures emerging voices

Wednesday, 05 November 2025

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FBMS nurtures emerging voices

The Faculty of Business and Management Sciences (FBMS) recently held its annual Emerging Researcher Conference (ERC) at the Cape Town Hotel School, creating a dynamic platform for students and staff to engage with industry partners and adjudicators.

This inspiring event served to elevate the FBMS’s academic, developmental, and strategic goals. The ERC is a collaboration between FBMS and the Cape Town Hotel School, along with various external sponsors, and it has been a flagship academic event for over 10 years.

The ERC provides Advanced Diploma, Postgraduate Diploma, Master’s, and Doctoral students with an opportunity to present their research, engage in scholarly discourse, and receive constructive feedback from faculty and external adjudicators. This platform enhances the quality of research, promotes critical thinking, and upholds academic rigour across FBMS.

The event, themed: Nurturing emerging voices in business and management sciences research, united participants from various departments, fostering interdisciplinary exchange and innovation. It also cultivated networks that often lead to collaborative research efforts across different disciplines. Additionally, the conference helped develop essential academic and professional skills, such as public speaking, academic writing, and networking.

 By hosting a high-impact academic event like the ERC, FBMS enhances its visibility and reputation. This demonstrates our commitment to student development and research excellence, making us more attractive to prospective students, collaborators, and industry partners. Furthermore, the ERC fosters a sense of belonging and motivation among students and staff, contributing to the development of a supportive and vibrant academic community.

Sinethemba Dangazele, the founder of Promotions & Events with Sinethemba, delivered a heartfelt keynote address at the conference. His words resonated deeply with the audience, leaving a lasting impact as he shared his journey and insights.

In her welcome address, Prof Renitha Rampersad, Assistant Dean Research and Innovation: FBMS, said the theme of the conference appropriately covered the strategic intent of the FBMS, and they had gathered not only to share research and insights, but to celebrate the dynamism, creativity, and intellectual curiosity that drive the next generation of thinkers and leaders in their field. “The faculty is proud and excited to offer these state-of-the-art programmes that are designed to address the demands of a rapidly changing world of work.

“Today marks not only an academic gathering, but a celebration of curiosity, innovation, and the bright emerging minds of our undergraduate and postgraduate students who will shape the future of business and management in our country and beyond.”

She mentioned that they have come together under the banner of knowledge and collaboration. She acknowledged that the world is changing rapidly — markets are evolving, technology is redefining industries, and leadership is being redefined. In this dynamic environment, she emphasised that their ability to think critically, act ethically, and lead with purpose has never been more important.

“In a global environment marked by rapid technological innovation, shifting markets, and complex social challenges, it is essential that we create platforms where fresh perspectives can thrive and influence the direction of our disciplines. And this conference provides a platform for you, our students, to present your research, exchange ideas, and engage in meaningful dialogue with peers, academics, and industry professionals. It is a space where theory meets practice, and where innovation meets opportunity.”

Chris Hattingh-Niekerk, Assoc Prof in the Department of Tourism and Events Management, said he was extremely pleased with the organisation and outcomes of this year’s ERC. “The event ran smoothly, thanks to the excellent collaboration between the organising committee, academic departments, and the Cape Town Hotel School team. The level of engagement from both presenters and attendees was exceptional. Students demonstrated strong preparation, confidence, and enthusiasm in sharing their research, while the audience actively participated through thoughtful questions and discussions.”

Hattingh-Niekerk was also impressed by the maturity and originality of many of the presentations, “particularly from our postgraduate students, which reflected the growing research culture within the faculty”. “The presence of external adjudicators and industry guests added significant value by providing students with constructive, real-world perspectives on their work. The atmosphere throughout the day was one of intellectual curiosity and collegiality, which truly embodied the spirit of the ERC.”

Hattingh-Niekerk was impressed by CPUT alumnus Dangazele, who captivated the audience with his inspiring journey from ECP student to successful entrepreneur running an event management business in Cape Town. He is also a lecturer in Entrepreneurship and was recently accepted to pursue a Master of Philosophy in Inclusive Innovation.

“There is no greater reward than witnessing the success of our students and seeing their journeys come full circle. Sinethemba is a true testament to the transformative power of education and an outstanding CPUT product.” The awards ceremony at the end of the day was another significant moment. It celebrated academic excellence while recognising the hard work and perseverance of our students. He expressed heartfelt gratitude to the sponsors whose vital support made the ERC a reality.

Hattingh-Niekerk said the Cape Town Hotel School, Europcar, Cape Town Tourism, Southern Sun, XL Events, Emerald Publishing, and The Diamond Works Institute exemplified a commitment to advancing research and fostering student development at CPUT through their unwavering partnership.

Written by Aphiwe Boyce
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

FBMS Emerging Researcher Conference reaches an all-time high

Friday, 15 November 2024

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FBMS Emerging Researcher Conference reaches an all-time high

In an effort to expose Faculty of Business and Management Sciences (FBMS) students to networking and collaboration while simultaneously allowing them to hone their research skills, public speaking skills, and holistic research confidence, the Faculty recently hosted its annual Emerging Researcher Conference (ERC).

The event’s theme was: Exploring New Frontiers – Emerging Researchers in Social Sciences, and it was held at the Cape Town Hotel School. In welcoming the guests, Director: Cape Town Hotel School, Dr Oswald Mhlanga, said the conference was dedicated to the advancement of the theory and practices in Business and Management Sciences and it was also an opportunity for emerging researchers to exchange knowledge, experiences, and views in the fields of marketing, public administration, sport and leisure management, tourism, event and hospitality management and human resources management. “It challenges scholars to reveal, share, question, critique, develop and rethink management ideas,” Mhlanga noted.

He said the conference was “very catchy and addressed the critical issues facing the industry today”, adding that the theme aligned with the Faculty strategy which places research as one of the key strategic areas of the university that contribute to the body of knowledge. “This conference provides a transformative experience for students whilst also offering substantial benefits to CPUT, and specifically the FBMS. This opportunity exposes students to a diverse cohort of academics, each bringing unique institutional insights and methodologies, whilst stimulating fresh perspectives and innovative approaches that enrich our research capabilities and educational practices.”

A total of 28 research studies were presented by FBMS students (comprising 10 Advanced Diploma research studies, four Postgraduate Diploma research studies, five Master’s degree research studies, and nine Doctoral degree research studies).

About 150 delegates from several institutions such as the University of Cape Town (UCT), the University of the Western Cape (UWC), and external industry partners attended the event. Dr Chris Hattingh-Niekerk, Senior Lecturer: Event Management, who co-chaired the conference with Dr Juan-Pierré Bruwer, said the popularity of ERC has also reached an all-time high with platinum sponsorships received from Afrogem, Aquila Private Game Reserve. Afrogem sponsored silver Table Mountain and Africa Map pendants to the adjudicators for R10 000.

The Aquila Game Reserve sponsored an overnight stay that included breakfast, lunch, dinner, two game drives, and a stargazing safari to the value of R9580. Gold sponsorships were received from Europcar, Cape Town Tourism, Southern Sun City Lodge Hotel, Emerald Publishing, the Cape Town Hotel School, and the FBMS.

In his keynote address, titled: Navigating the Academic Journey with Passion and Purpose, Prof Nkosivile Madinga – Deputy Dean: Research, Internationalisation, and Socially Engaged Scholarship at UCT, picked up some few topics that he found trendy and catchy, such as:

  • Influence of social media advertising on Generation Z and Y cohorts’ attitudes in the Western Cape
  • Exploring Muslim tourists' halal food experiences in the Bo-Kaap, Cape Town.
  • Ethical leadership, accountability, and transparency in promoting good governance in the South African public sector.
  • The influence of advertising on Instagram on purchase intention among Millennials in South Africa.
  • Artificial Intelligence in higher education: Exploring ethical implications for education.

Addressing the emerging researchers, Madinga said: “I want to remind you that each one of you has something unique to contribute. Your research, your voice, and your journey matter. The road ahead won’t always be easy, but it will be worth it. Keep believing in yourself, lean on the people around you, and never lose sight of why you started this journey in the first place.”

Hattingh-Niekerk was impressed by Madinga's speech, which was “exceptionally inspirational and resonated deeply with both student researchers and delegates”. He also highlighted the written commendation received on the quality of research studies presented by FBMS students by adjudicators during their debilitation of marks. “This made the hours behind the scenes in relation to organising the conference worthwhile.”

The energetic and motivational vibe experienced across venues when FBMS students presented their research studies and during the awarding of prizes also warmed Hattingh-Niekerk’s heart. “If research gets FBMS students so excited, then we are definitely doing something very right in the FBMS at CPUT.”

 

Written by Aphiwe Boyce
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.