The Centre for Community Engagement and Work-Integrated Learning’s Co-operative Education Unit recently collaborated with ORT SA and The Astron Energy Development Fund (AEDF) in hosting the Youth Venture Creation Programme with students across the university community.
The training programme is aimed at equipping young people with the necessary business skills required to start or to grow their businesses. The vigorous training programme commenced on 15 May 2025 and ended on 31 July 2025. During this period, students were exposed to “practical training” by Christopher Dickie from ORT SA, an experienced facilitator and mentor.
The programme included various aspects such as community needs analysis, designing a business model, sales, marketing, financial management and designing a business plan. Students were required to be actively involved by attending sessions and submitting various assignments aligned to the course offering.
“Collaborating with external partners for the benefit of students has become more prevalent in society today as there is a required need to do so to impact our socio-economic circumstances. Programmes of this nature also serve as an alternative to the normal work readiness initiatives offered.” says David Haarhoff, Project Lead from the Co-operative Education Unit.
The programme, which was made possible through the funder, The Astron Energy Development Fund, sought to impact small businesses across the South African landscape with meaningful change in mind, with particular focus on disadvantaged groups and enhancing business skills.
Haarhoff says “Both ORT SA and Astron Energy Development Fund have shown keen interest in the development of our students and enhancing their business skills during the course. The level of professionalism by both ORT SA and Astron Energy Development Fund is worth noting”
At the end of the programme, students were afforded an opportunity to take part in a business ideation pitch competition, which took place on 1 August 2025.
The winners were:
- Mpho Magadla, 3rd year Entrepreneurship and Business Management (R10 000)
- Itumeleng Maganedisa, 3rd year Medical Laboratory Science (R7000)
- Nathan Gertse, 3rd year Diploma in Entrepreneurship and Business Management (R3000)
- Reitumetse Moholo, 3rd year Diploma in Entrepreneurship and business Management (R3000)
“History has been made in that this was the biggest cohort two group who completed the programme, and we are immensely grateful for all the effort by ORT SA and The Astron Energy Fund Development Fund,” said Haarhoff.
“Seeing students not being afraid to take on more than just the daily challenges of completing their studies but being inspired to start businesses that can change not only their own lives and those of their families, but also positively impact the communities they wish to serve, was truly remarkable. It is encouraging to witness this kind of vision and courage at such an early stage in their journeys. My thanks goes to ORT SA and Astron for the meaningful work they are doing to create these opportunities for our students” says Rumarcques Olyn, Co-operative Education team member.
Luvuyo Kakaza, Manager: Co-operative Education says “The current economy in South Africa requires universities to reassess the purpose of education. Universities have, for many years, focused on training employees who are responsive to the needs of society. Entrepreneurship has been viewed as a less rewarding occupation, riddled with risk and uncertainty. Universities now need to recognise and emphasise that new jobs in the market will come from a thriving and vibrant entrepreneurship landscape, where universities are graduating job creators rather than job seekers”
The winner of the competition Mpho Magadla says “attending this highly insightful programme and competition left me with practical tools. The programme emphasised the importance of innovation, strategic planning and adapting to the current market changes. I learned valuable lessons about identifying customer needs, building strong networks and using digital platforms effectively to grow a business. One key takeaway was that success is not just about having a great idea, but about execution, consistency and resilience. Overall, the programme and competition provided clarity, new perspective and actionable steps I can apply to my own business journey”
Itumeleng Maganedisa, the runner-up of the competition says “Taking part in the competition has been such a humbling and empowering experience. Being able to stand alongside other incredible innovators reminded me why I started Eleanora and why I believe in my ideas so deeply. The process challenged me to think bigger, sharpen my vision, and step out of my comfort zone. This is the beginning where medical precision meets everyday self-care and confirmation that the pain I go through cannot be compared to the glory I’ll receive”
Written by CPUT News
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