The Faculty of Business at CPUT recognised excellent BTech research presentations and posters during a recent conference on Cape Town Campus.

The conference was designed to showcase the research conducted by BTech students in the faculty and the best students from each department were afforded an opportunity to present their research work under the theme: “Youth: The dynamo of business research.” 

Dean of the Faculty of Business, Associate Professor Mzikayise Binza, handed prizes to the best students.

The presentations consisted of individual research work as well as group research work. Prizes for individual research presentations went to Nicole Roux (Department of Hospitality Management), Shameelah Ismail (Tourism Management), Bridget Kufakwedeke (Entrepreneurship) and Portia Malunga (Retail Business Management).

Five groups from various departments were also recognised for their sterling research work.

INNOVATION: This poster got the nod from CPUT academics as the best creation which represents applied promotion and scored its designers R1000

The BTech students from the Marketing Department displayed a total of 27 academic posters at the BTech conference in the venue’s foyer throughout the course of proceedings

The posters were extremely well-received as they were derived from research that focused on social media marketing communications amongst young adults (commonly known as “Generation Y”) for the subject, Applied Promotion IV, lectured and supervised by Rodney Duffett.

The overall winners were Sandi Goodwin and Liam Robertson who received R1000 in prize money for their poster entitled: “Demographic influences on the effect of Facebook advertising on liking amongst young adults: A study at the College of Cape Town.”

The second prize went to Kyle Joshua and Chadd Pretorius, while Marion De Vries and Lana February came third.

By Kwanele Butana

Written by CPUT News
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BTech Tourism students were rewarded for their hard work at a recent ceremony where they presented their research findings in front of a panel of academics and an industry expert.

“We had some excellent presentations and the panel members (CPUT Professors Jakobus Steyn and John Spencer, Mark Boekstein from UWC and Marissah Smith from Cape Town Tourism) had to deliberate for some time on the eventual winner and runner-up,” said lecturer, Associate Professor Kamilla Swart.

Out of the 19 presentations, Shaamelah Ismail got the nod as the final winner for the sterling presentation on the role of communities in tourism planning for Sir Lowry’s Pass Village.

Jennifer Katsch came a close second with her research on the Impact of the global economic crisis on major events in Cape Town.

Suzaan Rossouw just missed out on an award with her paper on Impact of the global financial crisis on five-star hotels in the Central Business District of Cape Town.

Other presentations which also received commendations from the panel included:

• Abby-gayle de Bruyns for her study on Industry perceptions of an events management qualification versus practical experience;
• Racquel Koopman for her presentation on Community involvement in tourism initiatives in Riebeeck-Kasteel and;
• Mariete Fourie’s presentation titled: Is ecotourism a viable tool towards sustainability? A case study of Intaka Island.

By Kwanele Butana

Photos by Clive Galant

Written by CPUT News
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Shining the light on cost-effective, modern and eco-friendly lighting is CPUT’s Kelley-Ann Jansen, who scooped the top regional prize in the 2012 Eskom Energy Efficient Lighting Design Competition.

This annual competition challenges individuals to design contemporary and attractive residential lights, using efficient lighting technologies, such as fluorescents and LED technologies.

Kelley-Ann competed against 250 entries, but thanks to her creative design – The Mill, which was inspired by the windmill, she secured first place in the regional round of the competition.

A Btech student, Kelley-Ann says she draw inspiration from the operating principles of two types of windmills.

“I looked at windmills used for generating electricity, commonly known as wind turbines and a windmill machine which converts the energy of wind into rotational energy by means of blades. The Mill is thus given the ability to direct light for a specific task by means of rotating blades,” she says.

The creative design consists of 12 veneer blades that are separated by grip nuts, which allow smooth rotating of the blades in both directions.

Kelley-Ann says she chose nuts, washers and threaded bar as these are widely available at hardware stores and are affordable.

She will compete in the competition finals that will be held on 8 November in Johannesburg.

By Nurahn Ryklief

Written by CPUT News
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A BTech Consumer Science student will soon be jetting off to London after delivering an impressive pitch at the recent SA Technology Network student pre-conference workshop.
Keagan Canterbury said the innovation he pitched focused on the development of a functional dairy-based product containing omega-3 fatty acids and carotenes.

It was announced as the best student pitch at the workshop, which was hosted by the Technology Innovation Agency.

“My specific product is a yoghurt-based honey mustard salad dressing that I developed for my Food Science 4 product development assignment. My supervisors are Prof. Maretha Opperman and Mrs Enid Hinrichsen,” said Keagan, who is also a teaching assistant in the Consumer Science Department.

Keagan will be going to London at the end of the year where he will work with and learn from Sherwyn Pillay of Hypergrowth-Buzz. The company specialises in consulting with small businesses to develop them into larger corporations in a small space of time

Written by Ilse Fredericks
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