The Faculty of Business at CPUT recognised excellent BTech research presentations and posters during a recent conference on Cape Town Campus.
The conference was designed to showcase the research conducted by BTech students in the faculty and the best students from each department were afforded an opportunity to present their research work under the theme: “Youth: The dynamo of business research.”
Dean of the Faculty of Business, Associate Professor Mzikayise Binza, handed prizes to the best students.
The presentations consisted of individual research work as well as group research work. Prizes for individual research presentations went to Nicole Roux (Department of Hospitality Management), Shameelah Ismail (Tourism Management), Bridget Kufakwedeke (Entrepreneurship) and Portia Malunga (Retail Business Management).
Five groups from various departments were also recognised for their sterling research work.
INNOVATION: This poster got the nod from CPUT academics as the best creation which represents applied promotion and scored its designers R1000
The BTech students from the Marketing Department displayed a total of 27 academic posters at the BTech conference in the venue’s foyer throughout the course of proceedings
The posters were extremely well-received as they were derived from research that focused on social media marketing communications amongst young adults (commonly known as “Generation Y”) for the subject, Applied Promotion IV, lectured and supervised by Rodney Duffett.
The overall winners were Sandi Goodwin and Liam Robertson who received R1000 in prize money for their poster entitled: “Demographic influences on the effect of Facebook advertising on liking amongst young adults: A study at the College of Cape Town.”
The second prize went to Kyle Joshua and Chadd Pretorius, while Marion De Vries and Lana February came third.
By Kwanele Butana
Written by CPUT News
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