Sports Tourism Research
OLYMPICS: Ass Prof Kamilla Swart and students Nuraan Hendricks, Tracy Daniels and Megan Jurd conducted research at the London 2012 Olympics.
Thursday, 30 August 2012
A group of CPUT researchers are involved in groundbreaking research on international sporting events.
Ass Prof Kamilla Swart, from the Faculty of Business, recently returned from the London 2012 Olympics, where she and several Masters students conducted research on the event.
During the past few years, Ass Prof Swart conducted various sport-related research at the Beijing 2008 Olympics and the 2010 FIFA World Cup in South Africa.
This latest research project, explored the safety of tourists and locals during the sporting event.
As part of their research, the CPUT group interviewed a large number of tourists and locals and conducted 350 surveys in just one week.
For the first time ever, the research group made use of iPads to record the interviews.
“Nobody perceived it as unsafe. The people who were cautious about safety were the locals,” says Tracy Daniels, one of the students.
During the trip, Ass Prof Swart also presented a paper with Sport Management lecturer, Brendon Knott, at the annual International Sport Business Symposium.
The paper titled, “Mega-events and the Football Sport Tourist – From Beijing 2008 to South Africa 2010,” profiles the football sport tourists at the 2008 Beijing Olympics and the 2010 Soccer World Cup in South Africa.
The group plan to conclude their research project during the next few months.
By Kwanele Butana
Written by CPUT News
Email: news@cput.ac.za
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