PR Students raise thousands for charity
MAKING A DIFFERENCE: PR students made an impression with their fundraising efforts.
Thursday, 10 October 2019
BTech Public Relations (PR) students have managed to secure a large donation as well as thousands of rands in goods for a local non-profit organisation.
Deidre Porthen, senior lecturer and head of the PR programme, said the students exceeded expectations by raising more than R60 000 and garnering valuable publicity for the Carel Du Toit Centre.
The Parow-based centre is primarily for children suffering from bilateral hearing loss or who are considered deaf.
As part of their curriculum, the students were tasked with an assignment to secure funds for the centre as well as raise awareness.
Their campaign efforts included a Comedy Market Day where comedians including, Yaseen Baker, Ambrose Uren, and Arlene Petersen availed their services for free.
The students also organised a collection drive for three weeks at Checkers, Canal Walk. During the drive, the students approached shoppers to donate items on the Centre’s wish list of non-perishables and successfully secured over 500 wish list items.
The students’ call for donations managed to reach the Office of the Mayor and they managed to secure a R50 000 donation for the charity.
All the proceeds that were raised will positively impact young learners from the centre who suffer hearing loss.
Student Jill Baaitjies said the experience was “incredibly rewarding”.
“In the beginning, we were focused on marks but eventually it was all about the cause.”
Written by Ilse Fredericks
Email: Frederickskennediji@cput.ac.za
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