Professorial Inaugural Lectures are an important academic tradition that celebrate the achievements of newly appointed professors, serving as a formal introduction to the university community.
This week, two leading researchers from CPUT delivered their inaugural professorial lectures at the Lagoon Beach Hotel. These public lectures represent the official recognition of the professors and showcase their academic journeys, research interests, and the impact of their work on society. This event reflects CPUT's commitment to academic excellence and to advancing knowledge in South Africa and beyond.
Prof Bongani Ncube is leading the SARChI Research Chair in Governance and Economics for Water and Sanitation Sector Institutions.
Prof Rodney Duffet was one of the founding members of the Brand and Digital Research (BDR) Hub, which is in line with CPUT’s 2030 strategic imperative to build One Smart CPUT.
Ncube's address was titled, ‘Agriculture and Water Research for Sustainable Livelihoods, while Duffet's address was titled: Navigating the Digital Marketing Landscape. Both academics are leaders in their respective fields and have made a huge contribution to education and research at CPUT. Speaking at the event, Vice-Chancellor Prof Chris Nhlapo highlighted the importance of the event in the calendar of this institution. Nhlapo said: “I must say that at the Cape Peninsula University of Technology, the Professorial Inaugural Lecture is a significant academic tradition that celebrates the achievements of the newly appointed full professors, and serves as a formal introduction to the university community, to the community of scholars, to the collaborative network of academics…”
Duffet’s also said that early in his teaching career, he noticed something interesting in his classes: students were no longer communicating in the ways they expected. Instead of talking to one another, they were looking down at their phones - messages were flying across platforms like MXit and Blackberry Messenger (BBM). At the time, these platforms seemed almost insignificant – tools for chatting and entertainment, as well as distracting student from their work. “But what struck me was how deeply these technologies were shaping how young people communicated and interacted, shared information, and even made decisions. This raised a question that would eventually shape my research career.
Duffet added that digital marketing has evolved dramatically over the past 15 years. My research journey has progressed from studying:
- MXit and Facebook.
- Social media marketing communication.
- Mobile commerce and search marketing.
- AI chatbots, virtual assistants, recommender systems, GEO.
“Understanding these technologies will remain essential for researchers, practitioners, and educators navigating the digital future.”
A responder, Marketing Senior Lecturer, Dr Pieter Steenkamp, said: “It is a privilege and a joy to respond to Professor Duffett’s professorial address. I would like to acknowledge his outstanding scholarly presentation, entitled “Navigating the Digital Marketing Landscape.
“We have been working together in the Marketing Department for almost 19 years, and it shows in my hair, but it has not affected him much.”
Steenkamp continued: “Prof Duffett’s address was not just a lecture. It was a moment of intellectual consolidation—a moment when a scholar stepped forward, not only to share what he has studied, but what he has come to understand about his discipline and his contribution to it.”
Dean: Faculty of Engineering and the Built Environment, Prof Suresh Ramsuroop described Ncube as a scholar of distinction, a leader of impact, and a professor whose work continues to transform lives and communities. Ncube talked about her early years, smallholder farming in semi-arid regions in Zimbabwe, which she is known for: “I actually thought I should be a smallholder myself”.
Amongst other things that she talked about were:
- Integrated Water Resource Management for Improved Rural Livelihoods- Limpopo Basin.
- Sand Dams for Climate Change Adaptation in Kenya.
- Agricultural Water Management in South Africa.
- Drought Impacts on Agriculture.
- Current Research: Water Governance and Economics.
- The Future- New Ideas.
The responder, Maxwell Mudhara, Professor of Agricultural Economics, University of KwaZulu-Natal, said the lecture was eloquently presented, exposing the guests to intellectual scholarship that is grounded in relevance to contemporary challenges. “Throughout her presentation, she has been looking at contemporary issues, issues that are affecting people that we are leaving with, or that we relate to.”
Written by Aphiwe Boyce
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“I am grateful. The cohort is very strong and has done so much to support the entrepreneurship landscape in the country, so to represent them is a privilege. I’ve also learned so much from everyone and gained some friends along the way, which makes the experience even more meaningful. And then, to represent CPUT also makes me happy.”