The new Campus Store, which launched at the Bellville Campus recently, is the ultimate destination for showcasing university spirit.
The store offers a diverse array of imprinted apparel, including sweatshirts, t-shirts, hats, jackets, and clothing for youth, alumni, and family members—united in pride and passion for our institution.
The Campus Store powered by CK Advertising was launched near the Auditorium and is fully operational. CK Advertising Brand and Sales Strategist Natasha Petersen says they offer a host of marketing services, of which promotional clothing, gifts, headwear, and sportswear form part of the offering. They pride themselves in offering a turnkey solution to meet all clients' branding needs.
“The concept of ‘great Brands meeting great brands’ in this instance Cape Peninsula University of Technology and CK Advertising; hence, the branding on the campus store front door, CPUT, Powered by CK refers to a collaboration between two successful brands, resulting in mutual growth and expanding reach and visibility. We have shared values to appeal to students and staff alike.”
The store offers what is called the core range - hoodies, joggers, tees, caps, tumblers and tote bags. At the launch, CK Advertising Chief Executive Officer Corné Krige said the partnership is a new dawn. “We celebrate an important milestone in our partnership with CPUT,” saying his company has been working with CPUT for nine years. “Over these nine years, we've really started to trust each other, and this is a combination of that today that we can open the shop.”
Krige emphasised his strong hope for the store’s success, promising that customers would be captivated by its stunning beauty. “…This isn't just the shop guys; this is a combination of a lot of hard work and our plan is not to make this just a normal shop where people buy, we want this shop to have a personality of what you in CPUT hold as your values.”
Krige also acknowledged the vice-chancellor and some of the executive management members who came to witness the event. “To Vice-Chancellor Prof Chris Nhlapo, thank you very much for trusting us with the shop, thank you for giving us this opportunity. We know you could have chosen many other people, but we thank you for trusting us, and your leadership really inspires us, and we hope that we will make you see beauty brand.”
Nhlapo said: “I'm actually moved that this year we are celebrating our 20 years anniversary of the existence of this majestic institution. There are a number of things planned in the offering, and I think it's important that all of us must celebrate this great milestone.”
The vice-chancellor was even more impressed when he reviewed CK Advertising's job creation efforts, noting that it was actively creating jobs for people. Nhlapo also expressed satisfaction with the quality and design aspects.
“I'm always particular about textile and the fabric and I can tell you I know good fabric when I see it and I was looking at those blazers there [shop], the quality is good and I want to encourage our staff that when you got guests when you got friends from anywhere take them to come and actually buy the CPUT memorabilia here, that memento is so important to some of us when you travel around the world.” Krige also announced that the next step was Wellington.