University Short Courses
Fields of Study
Public Relations
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Introduction to Public Relations Management
• Understanding of brand identification and corporate image
• Preparing a PR Programme and Plans to communicate or achieve specific objectives
• Understanding the nature of Public Relations and the Public Relations Profession
• Historical perspectives
• Ethics, personal and organisational responsibility and accountability
• Objectivity and the importance of research in Public Relations
• Apply models and theoretical underpinnings of the public relations discipline
• Understanding of stakeholder engagement and the importance of segmentation
• Apply basic Public Relations activities and techniques
• Understanding the importance of internal and external communication toolsOffered by: Media Department
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Occupational Certificate: Community Development Practitioner R27 200.00
Offered by: Graduate Centre for Management (GCM)
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Occupational Certificate: Community Development Worker R18 540.00
Offered by: Graduate Centre for Management (GCM)
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Occupational Certificate: Valuer (Municipal Property Assessor) R27 200.00
Offered by: Graduate Centre for Management (GCM)
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Occupational Certificate: Occupational Trainer R18 540.00
Offered by: Graduate Centre for Management (GCM)
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What CPUT Short Course students say...
I met beautiful people, learn about other cultures. Learning English at CPUT was such a great experience that I will never ever forget. Those who want to learn English in Cape while having fun, CPUT is here for you. I am sure you will not regret it at all.
English for Foreign Students course by the Graduate Centre for Management (GCM)I chose the short course at CPUT, because I am a mom of a two year old. Doing a correspondance course just wouldn’t work for me. CPUT offers evening classes, which enabled me to attend classes for 6 months. I absolutely enjoyed attending the classes, I also learnt a lot and made friends within the similar fields and with similar interest. Thank you CPUT and the SCM team.
Supply Chain Management course by the Graduate Centre for Management (GCM)