Logo

This is our primary 'logo' and the most commonly used of the approved variations. Any other approved variations may only be used in the circumstances outlined in the manual.

The brand signature is used for the constant graphic components of the brand's image. It can consist of one or more of the following elements:

Our logotypes may be used in only two positive single-colour options: process blue and black. Black may only be used in black-and-white print, and blue may only be used in single-colour blue or two-colour black-and-blue print.

Below are examples of variations that may not be used under any circumstances.

The most important image to promote to the public is the University’s brand image, not its parts. The decision has been taken that no sub-logos will be used; however, faculties may promote themselves by using their respective faculty colours. Other entities like departments and units may only identify themselves in letters.

These rules govern co-branding – jointly participating in events, sponsorships, or promotions. No logo must exceed the width or height of the CPUT logo.

Here is the layout for one or more logos in vertical format.

The Cape Peninsula University of Technology logo visualises the university's identifying characteristics: higher learning and technology, as well as its location at the southern tip of Africa.

The logo comprises four distinguishing elements.

• The waves symbolise technology, development, and the flow of information. They also refer to the university's location, a peninsula with a marine aspect.

• The two sections of the half shield encompassing the waves illustrate a solid institutional integrity and excellence foundation, supporting and encouraging dynamic forward movement, innovation and change towards "Creating Futures".

The shield's shape subliminally evokes the outline of southern Africa and the traditional shape of a heart, emphasising the vision of being at the heart of technology, education and innovation in Africa.