A brand design language is often, but only sometimes, derived from the elements of the brand signature. It aims to create a distinctive and unique style for the brand that is easily recognisable and identifiable. It may consist of the brand colours and fonts, the slogan, and abstracted parts of the logo symbol, but it can also use graphic elements that represent the brand or are chosen randomly.
Our chosen element is waves, a design representing technology, such as sound and light waves, oscillations, and graph parabolas used in business and economics.
The number, frequency (how many times they rise and fall), depth, length, thickness and colour are optional – at the designer’s discretion. Waves for brand executions must use the brand blues and shades of them. They can also use greys. Waves for faculty executions must use shades of the faculty colour but can combine brand colours.
